“Hoy día, los diseñadores pueden hacer más para frenar la degradación ambiental que los economistas, los políticos,
las empresas, e incluso que los ecologistas.
El poder de los diseñadores es catalizador. ” Fuad-Luke, 2002

martes, 6 de abril de 2010

Comercial de Tekno, Los colores del Perú




Comercial de Tekno "Los Colores del Perú" donde la marca resalta la infinidad de riquezas que poseemos en nuestro país, así mismo las vincula con la gran gama de colores que nacen de estas posicionando a la marca de tekno como una empresa que cuenta con una de las más grandes variedades de color en el mercado, al mismo tiempo fortalece un vínculo emocional con el consumidor.

http://www.youtube.com/watch?v=NntpZC8g77w&feature=related

jueves, 25 de marzo de 2010

Illume: Eco Packaging














Ecobility "One bulb at the time"
With its unprecedented growth, the UAE has the highest energy consumption levels in the world. At the risk of making an irreversible negative impact on the environment, it was time for someone to take action. Ecobility needed to lead by example in every way if they were to fulfil their goal of having at least one Illume bulb in use in 1,000,000 houses in the UAE by 2009. From its energy saving function through to the materials they used in packaging it, they carefully planned each step in the creation of Illume to reduce the size of our carbon footprint. They made sure that Illume’s packaging was made from recycled paper and recyclable plastics. They even took the time to test which packaging dimensions allowed for more efficient shipment. In these ways, they showed Ecobility’s sincere commitment to saving the environment. Since its launch in November 16, 2008, more than 120,000 Illume bulbs have been sold. The latest to make the switch is the Starwood Hotels, saving them up to 1,000,000 KWH in electricity.

Agency: Y&R Dubai, United Arab Emirates

Calentamiento Global




http://www.youtube.com/watch?v=1XEMx2oX6yE